Wanna Buy Me A Gift?
"Remember Those Great Volkswagen Ads?" is a book by Alfredo Marcantonio, John O'Driscoll, David Abbott; about all the great Vw advertsinh through years.
In 1959, Doyle Dane Bernbach, the New York advertising agency, was appointed to handle the Volkswagen account in the USA. The advertisements they produced throughout the sixties and early seventies changed the face of advertising, not just in America, but across the world.
This book was written by Alfredo Marcantonio, copywriter and one-time Advertising Manager of VWGB Ltd, John O’Driscoll, Art Director of many British Volkswagen ads, and David Abott, an ex-Creative and Managing Director of DDB’s London office.
Mandatory reading for Beetle lovers and those in advertising alike, this fully illustrated book charts the history of the VW Beetle campaign and brings you the most memorable ads that trace the history of the car.
This book is a story of the car and its advertising. In a unique way the two were indistinguishable – the charming, honest advertising became part of the charm and honesty of the car. If you ever owned a Beetle, if you’ve ever chuckled at a Volkswagen advertisement, or if you simply appreciate wit and style, you will enjoy this book. It’s the tale of an ugly duckling that became an office pin-up.
Office boys read them aloud by the water cooler. College kids recited them at campus parties. They were the marketing conversation piece of the sixties.
To let the Beetle and its advertising pass on without a permanent record seemed a crying shame. For surely, no car was ever more loved, no advertising more admired. In a way the two became indivisible. The charming honest advertising became part of the charm and honesty of the car.
If you've ever owned a Beetle, if you've ever chuckled at a Volkswagen advertisement, or if you simply appreciate wit and style, you'll enjoy this book. It's the tale of an ugly duckling that became an office pin up.
Posted by Fikirbaz at October 7, 2003 06:46 PM
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