Billboards beam adverts to passing cellphones

Ignoring adverts is about to get a lot tougher with the development of billboards and advertising posters that use Bluetooth to beam video ads direct to passing cellphones.

As people walk past the posters they receive a message on their phone asking them if they wish to accept the advert. If they do, they can receive movies, animations, music or still images further promoting the advertised product.

“It's all about delivering high quality content, tailored for mobile usage,” says Alasdair Scott, co-founder and chief creative officer of London-based Filter UK, who created the system, called BlueCasting.

Read it all at NewScientist.com...