Google: Ten Golden Rules

Getting the most out of knowledge workers will be the key to business success for the next quarter century. Here's how they do it at Google.

By Eric Schmidt and Hal Varian - Newsweek Issues 2006
(Schmidt is CEO of Google. Varian is a Berkeley professor and consultant with Google.)

At google, we think business guru Peter Drucker well understood how to manage the new breed of "knowledge workers." After all, Drucker invented the term in 1959. He says knowledge workers believe they are paid to be effective, not to work 9 to 5, and that smart businesses will "strip away everything that gets in their knowledge workers' way." Those that succeed will attract the best performers, securing "the single biggest factor for competitive advantage in the next 25 years."

At Google, we seek that advantage. The ongoing debate about whether big corporations are mismanaging knowledge workers is one we take very seriously, because those who don't get it right will be gone. We've drawn on good ideas we've seen elsewhere and come up with a few of our own. What follows are seven key principles we use to make knowledge workers most effective. As in most technology companies, many of our employees are engineers, so we will focus on that particular group, but many of the policies apply to all sorts of knowledge workers.

To learn the 10 Golden Rules, please click!