Two Articles From Adamnation

I found Adamnation today thanks to Pluck. And here are two articles I liked at the first sight... Enjoy.

Advertising in Ajax
As we all try to keep up with the "Ajaxalanche" of the past 6 months or so one thing that has not been fully considered is the effect of this new content presentation model on traditional traffic measurement and advertising models, particularly page views. It seems like this is only becoming more important since many Ajax applications are moving toward an all-Ajax model vs. just "page parts". Take sites like Live.com, PageFlakes and NetVibes for example. The entire site experience literally takes place on one page. If the user spends 1 minute onsite, it's one page view; 15 minutes, same thing.

Needless to say, this really screws with CPM-based ad plays. Granted the one-page site framework is an extreme case, but it got me thinking about the implications for new models of content delivery and monetization/measurement thereof. I dug up this thoughtful article by Fredric Paul which actually frames the issue pretty well.

Click to read it all.

iPod Video effect on TV Ratings
According to TV Week, new iPod video downloads from iTunes have boosted viewing for certain shows. The article, citing the specific example of NBC's "The Office", states: "Parsing out the credit for a ratings increase has always been tricky because myriad factors are often at play. However, NBC is confident that the iPod exposure contributed to the rise."
Click to read it all.