Ajax Challenges Web Development Leaders -- And Web Publishers And Advertisers

(By Fredric Paul, TechWeb.com)

A do-it-yourself approach to creating Web software called Ajax relies on a mishmash of existing Web technologies to create a new breed of fast, highly interactive sites. The trend is already befuddling traditional vendors of Web development software, and if these kinds of interactive apps continue to catch on, they could force Web publishing, advertising, and traffic-measurement companies to change how they do business.
Exemplified by Google Maps and Yahoo's Flickr photo-sharing site, Ajax is an umbrella term for a mix of JavaScript, Dynamic HTML, and XML used to reduce the need for Web clients to reconnect to a Web server every time they attempt to download information.

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