How would you like to pay for that? Cash, card or phone?

Philips and Visa usability study shows consumers like the convenience of contactless payment using Near Field Communication

Royal Philips Electronics (NYSE: PHG, AEX: PHI) and Visa International released the results of a new usability study of Near Field Communication (NFC) and contactless payment technology, which showed that consumers like the convenience, ease of use and "coolness" of making transactions with their mobile phones.

Study highlights include:

- Coolness factor of mobile transactions.
- Mobile payment is easy to use
- Mobile payment is convenient and fast.
- "Receiving" transactions should be automatic.
- Need for clear, consistent mark.

Philips and Visa conducted the study in December 2005 in Atlanta, Georgia. The research is part of the companies' efforts to develop programs that bring convenience, ease of use and security to mobile transactions. The purpose of the research was to take an in-depth look at usability and learn about consumer behavior when interacting with the technology.

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